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Run like nobody else
year 2017

A promotional video produced by Bluecell Comunicación for El corte Ingles - Portugal

Creative concept by Bluecell Comunicación
Filmed by Diogo Pessoa de Andrade
Editing and Post-Production by Bluecell Comunicación



Conhece a Crew Cabelo Pantene
year 2016

This video was produced by Blua, a Spanish production company based in Barcelona. The film was shoot in Lisbon and is part of an international advertising campaign for Pantene.  My role in this video was 1st image assistant.

Client: Pantene
Agency: DoubleYou
Production Co.: BLUA
Director: Alexandr Tregon



Google Is A Growth Engine for Business
year 2015

From farmers to florists, clockmakers to cheesemakers, accountants to antique shops, the web is powering the growth of small businesses across Europe. Entrepreneurs today find their customers online and export their products and services around the globe thanks to the web. Businesses that use the web intensively grow up to four times faster than those that don’t, creating new jobs and opportunities across all sectors.

Everyday, people use Google’s platforms, tools and resources to power their ideas into thriving businesses, innovative startups and amazing creations, driving economic growth and jobs. I was invited to produce 3 of the most compelling stories from businesses in Portugal, showing how the web is helping them reach new customers and markets as well as increase their number of employees.

This is part of a lager project created by Google, and filmmakers across Europe were invited to film and edit some of the most compelling stories from businesses all around Europe showing how the web is helping them reach new customers and markets as well as increase their number of employees.

The videos below will be used in 28 different European countries, giving a potential audience of 510 million people.

Atelier Antonio Alfaiate

Atelier António Alfaiate is going from strength to strength.
The Atelier Antonio Alfaiate in Portugal has grown from 1 to 5 employees, using the internet to develop their business and target customers through Google AdWords.

2011 saw the launch of a new boutique in Porto specialising in dressmaking, tailoring and alterations. Owner Anabela Reis began using Google AdWords right from the outset to promote her business online. She couldn’t have made a smarter move and today owes around 80% of her clientele to AdWords. This online visibility has brought her clients from all over Portugal, but also from further afield, for example Munich, London and Paris. Firstly, the quality of the service that she provides sets her apart from the competition, such as alterations shops that spring up and then go under a few months later, and secondly, the vital role that Google plays. Anabela explains,

My shop is going from strength to strength and might have already closed its doors if it weren’t for AdWords.

Anabela Reis, owner, Atelier António Alfaiate.

Having tried various other online platforms, she has found Google AdWords offers the highest level of sales. She also makes a suggestion for any business owner: Don’t think of it as a cost, but as an investment.



Carlos Veloso Photography enjoys 80% growth online.

Carlos Veloso set up his own company in Portugal, and decided to try Google Adwords. Soon enough customers from all over Europe starting contacting him and he now uses Adwords as his sole advertising option.

The success of Carlos Veloso Photography, founded in 1997, is due largely to the foresight of owner Carlos Veloso. At a time when a lot of the market leaders failed to recognise the true potential of Google AdWords, Carlos committed wholeheartedly to the product. The move resulted in rapid growth for his photography and video company. “AdWords was a huge step for us, which really paid off! We went from a small, virtually unknown company to one with huge exposure,” he says. It even managed to break into the international market when foreign companies organising events in Portugal began contracting out to it. The increase in workload and the reduction in advertising costs have led to an 80% increase in revenue. The company is now in a position to expand its workforce and offer a broader range of services, including design, web design and advertising. Carlos currently invests a large part of his advertising budget in AdWords. In addition to the fantastic results, he also highlights how easy it is to manage campaigns and how excellent Google’s customer support is. He explains, “When you know how to manage a campaign, which is fairly easy, you know that you will achieve a higher profit margin.”

AdWords was a huge step for us, which really paid off!

Carlos Veloso, Owner and Managing Director, Carlos Veloso Photography.



Virtualleds

Virtualleds expands internationally. VirtualLeds, a Portuguese business who sells light bulbs, started attracting new customers since the first day they launched their Adwords campaigns.

Founded in 2008, Virtualleds sells LED bulbs and products online and uses AdWords to advertise them. Managing Director Pedro Neiva says: “When we began using AdWords in 2012 we saw immediate results.” The company is experiencing exponential growth in turnover, and has seen its workforce increase from three to 13 employees. Investing in AdWords has also enabled Virtualleds to expand internationally and penetrate the market in Spain, where it already has three permanent staff members. But for Pedro, the most important feature of the Google tool is how easy it has been for him to manage this rapid growth – by curbing the company’s spend on AdWords when they weren’t in a position to cope with the increase in demand, and reinvesting once the firm’s operational issues had been resolved. Pedro believes that Google tools play a vital role. He says they are just as important as the Internet or mobile phones in all areas of his business, from setting up the company to day-to-day management and it is a relationship that has generated outstanding bulb sales.

When we began using AdWords in 2012 we saw immediate results.

Pedro Neiva, Managing Director, Virtualleds.



Festival F
year: 2014

Festival F promo video
Music festival held in Faro, Algarve, Portugal. The 1st edition was on 5 and 6 September 2014.

Artists:
Tiago Bettencourt | The Legendary Tigerman | Dead Combo | Capitão Fausto | The Black Mamba | Capicua | Miguel Araújo | Luísa Sobral | Samuel Úria | JP Simões | NOME | Mundopardo | João Cuña | Eudoro Grade | Nanook | The Wax Flamingos

My role in this video was camera operator.



HOPEM - domestic violence awareness campaign in Mozambique
year: 2012

Tv advertisement created in collaboration with the Mozambican advertising/marketing agency GOLO.
The thing is, real victims rarely show their bruises, or indeed their emotional scars. All too often they don't even admit that there is a problem. But domestic abuse is not something that should be kept quiet.
In this video I worked as director,  cinematographer, editor and colorist and I also select and did mixing the sound track.



Stand Up
year: 2010

This video was created with the participants of the University on Youth and Development. The UYD media team was challenged to create a video for the Stand Up and Make a Noise international campaign.
With almost three hundred young people from 80 countries meeting in Spain in the framework of the international year of youth to discuss sustainable development as a tool to achieve the MDGs, it was clear that there was a clear opportunity for us to stand together to make noise. Through a short and powerful video, participants of the University on Youth and Development vented their frustration at the lack of youth engagement when discussing revisions of efforts to achieve the MDGs.



Get out the vote campaign
year: 2010

Portuguese National Youth Council (CNJ) campaign to encourage young people to vote in 2009 European elections. The initiative aimed to help raise interest and boost the participation of young people in the June poll, stressing the importance of young people's participation in the EU elections. For this, I worked the idea that voting is part of us as much as the natural capacity to hear, talk and see. If we lack one of those 3 capacities our lives are quite affected an the same applies to voting.

"without voice you can't speak, without eyes you can't see, without hears you can't hear... without vote you can't decide!"

The second video was created to call young people to participate in the European Youth Week. During this event young people came together to discuss their future. They worked together in order to compose a document of principles (proposals) about youth policies in the EU, to be presented to the representatives of the European Parliament, the European Youth Forum and European Commission (whom finally is responsible to take decisions).
The video works the idea that if you do not participate in the decision making, others will and their decisions will affect your life.




Diogo Pessoa de Andrade
Professional Film Production Services
Filmmaker | Director & Cinematographer
Videographer: Cameraman, Camera Operator. Aerial video cinematography. Locations: Lisbon, Lisboa Porto and Algarve - Portugal
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